Here is the muppet show!
9 days in the field, 2,000 posters pasted, 50 slums covered, 500,000 people reached. 1 simple message: Submit your business idea to the Be! Fund.
Over the past two weeks, braving heavy morning fog and long drives through traffic, the Be! Fund team has been out pasting posters in 50 slums across Delhi to tell young entrepreneurs how to submit their business ideas to the Be! Fund.
Do you want to solve a problem where you live?
Do you have a business plan that solves a problem?
Walls, water tanks, barber shops, beauty parlours, public toilets, dhabas, prayer grounds, police helpline booths, railway stations, chemists, clinics and peoples’ homes that have community televisions—we left no location untouched. There are even 50 rickshaws and buses driving around Delhi with Be! Fund posters!
We’re also reaching out to young entrepreneurs on local cable and radio.
Watch your local cable network, listen to Radio Mirchi!
**The Be! Fund Muppet Spot is on television across Delhi now asking entrepreneurs to apply.
***Radio Mirchi, Delhi’s largest radio station, is airing spots all day for five days asking young people to apply to the Be! Fund, reaching over 1 million people.
The Be! Fund wants to hear from you!
The phone lines are open. Call 011-41739946, Monday to Friday between 10 am and 6 pm.
Are you a young entrepreneur? Do you want to solve a problem where you live by starting a business? This fund is for you. We look forward to hearing your plans.
Be! Fund Team, Delhi
P.O. Box number 4208
Greater Kailash Part 2
New Delhi – 110048.
On the Spot Ideas
Notes from the field, Upasana Pathak
“Everywhere we went, young people came up to us with questions and ideas. We were overwhelmed by their on-the-spot business ideas. In Arjun Camp in Vasant Kunj, a group of young women said they wanted to set up water connections and supply water to every household for a monthly fee. They live in a hilly terrain and have to climb all the way downhill to get water, as they have no pipeline connecting their houses. Another set of young women told us they wanted to make decomposing pit for solving the sanitation and waste problem in the slum.”
“In Daya Basti, a young man said he wanted to start a waste collection business where waste would be collected from everyone’s houses and brought to a common place to be segregated. He wanted to buy a truck, which would help him carry the waste to the common disposal ground which is far away from railway track.”
“A wonderful suggestion came from the head person of the Mosque in an unauthorized colony in Vasant Kunj, who allowed us to put up posters in the common prayer ground where lot of young people come every morning and evening to pray. Some people were apprehensive about putting up posters in the mosque but the leader felt that it’s a fantastic opportunity for the young people and they should not miss it out. He asked for our pamphlets and told us that when people approach him for information, he would give out the pamphlets to them.”
We thank FORCE, Satark Nagrik Sangathan and All India Kabadi Mahasangh for their help in reaching out to the communities.
On a cold December morning, the muppets arrived at our door. Why? To film a promo for the Be! Fund, of course. What is the Be! Fund, you ask? Well, as our two wacky and lovable muppets discovered, Be! Fund is India’s first not-for-profit venture fund that will invest in young entrepreneurs, age 18-29, from low-income groups, to define and pioneer businesses that solve the social, economic and environmental problems they face in their lives and communities.
The promo, which will air on local cable channels in 50 slums across Delhi, encourages young people to choose to become entrepreneurs and apply for investments of up to Rs. 5 lakhs to start their businesses. Watch out for muppets taking over a local cable channel near you this month!